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Fairs

Van Gogh Museum at LA Art Show

A museum brand on an art fair — gravitas, not volume.

Van Gogh booth at LA Art Show, main view.

For the Van Gogh Museum in Amsterdam we delivered the LA Art Show booth. The brief: museum-grade presence inside a commercial art fair — gravitas, no shouting.

We built a stand that reads like a museum cabinet: dark wall planes, gallery hang, calm lighting. A stage that lets the works speak first.

Gallery hang with works.
Detail of the wall surface.