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Fairs

IMM Cologne — Fair Stand

A furniture-design platform with a global audience — the stand has to be quiet and strong.

IMM Cologne stand, front view with brand presence.

For IMM Cologne — the leading international trade fair for furniture design and interior — we develop booths that oscillate between architecture and gallery: spatial calm as a counterpoint to the density of the halls.

The brief every year: make brand character tangible without stealing the stage from the products. Material choice, lighting dramaturgy and visitor flow matter as much as the graphic distillation of the brand message.

Concept United owns the full lifecycle here — design, shop drawings, production, logistics, install and teardown.

Inside view of the stand with seating landscape.
Detail shot of materiality.
Stand in operation with visitors and pieces on display.