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Fairs

Julius Zöllner at Kind + Jugend

Reframing a heritage brand without losing its warmth.

Julius Zöllner stand in a muted palette with curated product staging.

Julius Zöllner — one of Germany's most heritage-rich baby brands — wanted a contemporary presence at Kind + Jugend without losing the warmth that defines the brand promise.

We worked with soft textures, muted colours and a clear spatial gesture. Product displays read as curated, not priced. We evolved the presence across several seasons.

Detail of a product island.
Background situation with brand communication.
Stand overview.
Staged product wall with a curated assortment.
Lighting and material details of the product islands.
Soft seating arrangement as a sales zone, textile materiality.
Backstage area with brand wall and reception details.