Nuby is one of the leading brands in baby accessories — and wanted to show up at Kind + Jugend 2025 as what it actually is: colourful, alive, optimistic.
We translated that energy into space: striped colour segments, full-height animation surfaces with the iconic butterfly motif, a red floor accent as a stage for product moments.
Result: one of the most-photographed booths of the hall — brand staging that doesn't buy attention, it earns it.
